Optimizing your PDFs for search engines (SEO)
Metadata, alt text, structure: how to make your PDFs visible on Google.
PDFs are indexable by Google
Google crawls and indexes the text content of PDF files, just like a regular web page.
Get the title and metadata right
Give your PDF a clear, descriptive document title; it often appears as-is in search results.
Structure the content
Use real headings and subheadings in your source document before exporting; this helps search engines understand the content's hierarchy.
FAQ
Should I use a PDF or an HTML page?
For content meant to be widely read and shared, an HTML page is generally more SEO-effective than a PDF.